CAMPAIGN produced by Arnold for the Coalition for the Homeless.
In December 2023, New York City's 42-year-old Right to Shelter law faced a critical threat. If overturned, thousands could have been forced from shelters onto the streets.
In just five days, we delivered a 360° campaign featuring TV ads, social media content, a VR activation, and QR code-triggered emails to the Mayor. We also secured actor and homeless advocate Richard Gere for the voiceover.
Three months later, the Coalition for the Homeless settled with the City, preserving the Right to Shelter law.